Application Delivery Market Disruption: Transform or Be Left Behind

According to Gartner Analysts Joe Skorupa and Mark Fabbi, “Business unit leaders must realign business models and go-to-market activities to capture application delivery high-growth opportunities. Much of this opportunity is driven by digital business transformation.” *

“As a result of these organizational and architectural changes, I&O is adopting multiple approaches based on application needs – Turning to incumbents for existing applications, turning to emerging vendors for point solutions that satisfy critical needs, outsourcing network-based solutions to management service providers that will integrate with current on-premises equipment. Changing buyer needs (such as mobility, cloud and new application architectures) and behaviors, as well as the emergence of credible Evolutionary Disrupters and Revolutionary Disrupters are driving new business models.”

“Revolutionary Disrupters are bringing a mix of new technologies and radical business models to application delivery market Protectors, forcing them to transform.” (Revolutionary Disrupters are challenging the status quo. They are more nimble in their business models, and they lack the complexity in their go-to-market strategies. However, most are unknown brand names and will need to adopt radical new approaches to sell into a networking market that is dominated by a handful of large incumbent defenders.)

According to Gartner, AppViewX is cited in the category “Orchestrators that host or possibly indirectly host services and provide orchestration and service chaining for a suite of third-party services.”

Gartner clients can download a copy of the report, “Tech Go-to-Market: “Application Delivery Market Disruption — Transform or Be Left Behind” on

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* Gartner report Tech Go-to-Market: “Application Delivery Market Disruption — Transform or Be Left Behind, by Joe Skorupa and Mark Fabbi, published September 9, 2015. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.