American Media Conglomerate Reduces TCO (Total Cost of Ownership) of F5 ADC Devices By 55% With ADC+

Customer Information

The customer is a mass media and entertainment giant headquartered in the US, with offices worldwide. They generate annual revenue to the tune of $35 billion on average.

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Business Challenges

In 2015, the company had around 1500 applications, 70 F5 ADC devices, and 9 network field technicians managing them. Year by year, the application count kept going up, warranting more ADC devices.

  • The company needed to hire more network technicians to manage the growing ADC numbers, resulting in an exorbitantly high TCO (Total Cost of Ownership) projection.
  • Although the company had only 70 ADC devices initially, they lacked centralized management.
  • With no centralized management and strict access controls, the devices ran a high risk of getting compromised.
  • The team stored and exchanged certificates in spreadsheets and emails, worsening security issues.
  • ADC management was chiefly manual, resulting in significantly high TTM (Time To Market) for applications, which in turn impacted business.
    • The company realized that the only way to lower TCO and improve operational efficiency was through automation, which led them to ADC+.

      Solutions Delivered by ADC+

      ADC+ provided end-to-end management and automation of F5 ADC devices.

      • It provided centralized management of ADCs across data centers, allowing engineers to view and control ADCs from a single, GUI-based pane of glass.
      • Network engineers could gain real-time visibility into the health and performance of applications, as well as historical data, helping in optimization.
      • ADC+ allowed the company to schedule and automate both device and object-level backups of F5, improving efficiency.
      • External teams could use API for bi-weekly maintenance activity to bring applications up/down. This provides significant time saving while rolling out the maintenance patches.
      • Application owners could self-service the management of their respective applications with RBAC-powered dashboards, reducing the reliance on network engineers for repetitive tasks such as enable/disables.
      • RBAC also significantly brought down instances of unauthorized access, enhancing security.
      • ADC+ provided complete, application-centric visibility into the application’s underlying infrastructure, aiding lighting-quick detection and resolution of incidents
      • ADC+ automated the Certificate Lifecycle Management of F5 devices end-to-end, from request to renewal. Spreadsheets out, security in.

      Business Benefits

      The company began using ADC+ in 2017.

      • The company’s ADC fleet grew from 70 devices in 2015 to 200 devices in 2020.
      • Their application count went up from 1500 in 2017 to 6500 in 2020.
      • Due to the centralized management, automation, and self-servicing capabilities offered by ADC+, the number of network technicians required dropped from 9 for 70 ADC in 2015 to 4 for 200 devices in 2020.
      • As a result, the company was able to lower their TCO by 55% while increasing their F5 ADC footprint by almost 300%.
      • With automation, the TTM for applications reduced by over 80%.
      • The MTTR (Mean Time To Resolution) of incidents reduced by 85% with visibility, monitoring, and context-aware troubleshooting.


      • ADC
      • ADC Automation
      • F5 ADC
      • F5 Automation

      About the Author

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