Product Marketing Analyst

Coimbatore / Bangalore | 4+ Years

AppViewX is revolutionizing the way NetOps and DevSecOps teams deliver Machine Identity Management and Application Delivery Automation solutions services to Enterprise IT. The AppViewX Platform is a modular software application that enables the automation and orchestration of network infrastructure using an intuitive, context-aware, visual workflow. It quickly and easily translates business requirements into automation workflows that improve agility, enforce compliance, eliminate errors, and reduce cost. AppViewX customers are among the world’s most demanding Fortune 1000 organizations in financial services and banking, healthcare, oil and gas, manufacturing, and high tech.

Today, with Gartner Peer Insights rating of 4.9 out of 5, AppViewX automates NetOps, SecOps, and DevOps for six of the top ten global commercial banks, five of the top ten global media companies, and five of the top ten managed healthcare providers. AppViewX is headquartered in New York, U.S. with additional offices in U.K., Australia and three development centers of excellence in India.

Position Summary:

As a product marketing Analyst, you will be responsible for sharing with the world (and company)the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be responsible for crafting the strategy around the messaging and marketing for new launches.

Primary Skill Set:

  • Develop product positioning and messaging that differentiates our products in the market ensure positioning is consistently filtered through all channels of communications – internal &external (e.g. sales materials, website, PR& Analyst briefings, etc.)
  • Together with the product team, educate both internal and external stakeholders about our product features and their benefits.
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.
  • Create product content (e.g. sales enablement documentation, case studies, product videos, ROI, Competitor comparison matrices, website copy, blog posts, forum responses)to articulate the benefit s of our products and to support demand generation campaigns and sales cycles.
  • GTM and Product launch –plan the launch of new products and releases and manage the cross- functional implementation of the plan
  • Demand Generation Collaterals –support and work with other marketing units on lead generation activities, including trade shows, email campaigns, etc., with messaging and campaign assets (Whitepapers, Solution guides, infographics, etc.) and ensure sales has appropriate follow up materials to execute on leads
  • Speak and present both internally and externally to promote the story of our product.
  • Industry Awareness –be the expert on your industry, how prospects buy – and their buying criteria; be the expert on your competition, how to tackle them. Keep abreast of industry trends and market influencers.

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